Information for Institutions
Did you know that each year more than 10,000 members release from the Regular Force and Primary Reserves, but only one in 10 of these is ready to retire from the paid workforce? In 2014-2015, the average age of release from military service was 35, therefore many, if not the majority of these Veterans could return to school to update their skills and education prior to entering the workforce after their release.
That is why Veterans Affairs Canada (VAC) created the Education and Training Benefit which is designed to help Veterans achieve their education and career goals. Eligibility is available to Veterans with:
- at least six years of service are eligible to receive up to $40,000.
- at least 12 years of service are eligible to receive up to $80,000.
What this means for you as an educational institution
VAC’s Education and Training Benefit provides a great opportunity for your institution to attract new students from the Veteran community. We are encouraging all institutions to take the opportunity to reach out to Veterans – a group that has gained world-class skills and experience throughout their military career that can translate very well into the classroom and workforce.
Resources to help you attract Veteran students
Whether you have a booth at an education fair or if you are counselling a Veteran student to apply to your institution, we have resources you can have on hand to promote the benefits of the Education and Training Benefit. Resources include:
We also encourage you to follow us on social media and share any material we post related to the Education and Training Benefit. This will help reach potential Veterans who are interested in furthering their education.
Promoting your institution to Veteran students
Some ideas you can include in your recruitment strategy that will help promote your institution to the Veteran community are as follows:
- If you are located close to a Canadian Armed Forces base – you can provide promotional materials or hold recruitment fairs with a focus on Veterans.
- If you can adapt your application form to ask Veterans to self-identify as Veterans, then you can send them our Educational and Training Benefit fact sheets along with their decision letter.
- Have available the promotional products mentioned above at your admissions office.
- Reach out to a local Legion in your area. Legions are a great way to get in touch with Veterans. You may want to set-up a meet and greet through the local branch so Veterans can learn more about what you have to offer.
- Hold information sessions at your institution to speak with Veterans who are interested in furthering your education.
- Contact your local Military Family Resource Centres to find out if you can set-up a meeting with Veterans who are interested in going back to school.
How VAC is referring Veterans to educational institutions
Veterans Affairs encourages all Veterans interested in applying for the Education and Training Benefit to select an educational institution on Employment and Social Development Canada’s (ESDC) list of designated educational institutions. The Education and Training Benefit can only be provided to Veterans attending schools that are on this list.
If you are not currently on this list, we encourage you to apply to become certified.
Promoting success stories
We believe the greatest promotion comes from Veterans sharing their own stories with fellow Veterans. Word of mouth is the most powerful channel of influence, therefore we are encouraging you to share success stories with us and we will spread the word.
If you have success stories about your programs/courses helping Veterans further their education, share your story with us or be sure to ask the Veteran if they would like to share their story with us. You can do so by emailing us at email@example.com. We will profile these stories on our different web and social media channels to help reach other Veterans that are looking to further their education.
1. What if our program has a high success rate for employment upon completion? Will you recommend us more than a similar institution that does not?
VAC will help Veterans in making informed choices about educational or training programs relevant to the Veterans civilian career objectives. Veterans Affairs encourages all Veterans interested in applying for the Education and Training Benefit to select an educational institution on Employment and Social Development Canada’s (ESDC) list of designated educational institutions. The Education and Training Benefit can only be provided to Veterans attending schools that are on this list. Ultimately it is the Veteran’s choice as to which institution they will attend.
2. We already have a Veteran program in place at our institution, will you be recommending that Veterans attend institutions like this?
We are always happy to hear when institutions develop programming that can be help Veterans succeed with their education. Veterans Affairs Canada does not endorse any educational institutions for ETB. The choice of an educational institution is made by the Veteran based on what best suits their needs.
3. Can educational institutions reach out to Veterans on our own?
Absolutely. You are more than welcome to market or promote your programs to the Veteran community. We encourage educational institutions to reach out to Veterans because they have world-class training and skills that were developed during their military career.