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Online focus groups

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(Environics Research)

Thank you for your interest in being part of an online focus group of those who have served in the Canadian Armed Forces or the RCMP, or their family members.

Environics Research is conducting this research for Veterans Affairs Canada, which will look at future communications and advertising by the Department. As a participant, you will be asked to share your perspectives on some messages and concepts in an online discussion.

There will be several 90-minute video-conference focus groups across Canada using Zoom. Each focus group will have 5 to 7 participants, as well as a professional facilitator. Those who qualify and take part in the research will receive a $100 honorarium for taking the time to share their feedback and opinions.

Your participation is confidential and nothing you say would be linked to you personally in any reporting that is prepared.

Focus group information

If you are interested in participating in this research, please answer some questions and provide your contact information to the research firm. Those who qualify for participation may be contacted by Environics’ recruitment partner, Trend Research, in the coming days to confirm attendance and to be provided with more information about the focus groups.

If you would like to validate the research project, you can e-mail Veterans Affairs Canada, vac.marketing-marketing.acc@canada.ca, or call the Veterans Affairs call centre at 1-866-522-2122.

Environics is a member of the Canadian Research Insights Council (CRIC) and adheres to all its standards; the project is registered with CRIC as number 20201028-EN004.

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