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Appendix F: Social Media Results, Veterans’ Week 2017

Appendix F: Social Media Results, Veterans’ Week 2017
Facebook

Facebook

  • 1.07 million followers
  • 19,000 followers gained
  • 154 posts
  • 59 million reached
  • 19 videos posted
  • 8.9 million views
  • total engagement 895,000
  • 676,000 reactions
  • 27,000 comments
  • 192,000 shares

Facebook Live

  • VAC broadcast 9 events
  • 1.5 million reached
  • 286,000 views

Most popular Facebook live: Commemorative ceremony at Hill 62 Canadian Memorial in Belgium

  • 407,582 reached
  • 11,200 reactions
  • 260,000 reached
  • 14,841 reactions, comments & shared

A partnership first!

VAC and DND collaborate using specialized equipment to broadcast the Last Post Ceremony live from Menin Gate.

Twitter/Instagram

Twitter

  • 64,700 followers
  • 3,380 followers gained
  • 270 tweets
  • 30,135 total engagement
  • 1 million impressions
  • 5.2 million video views
  • 704,000 minutes watched

#CanadaRemembers and #lecanadasesouvient launched along with custom emoji

RT to Remember campaign =

  • 26,000 retweets
  • 8,4 million impressions

Retweeted by:
@TwitterCanada
@CanadianPM
@JustinTrudeau

Instagram

  • 6,050 followers
  • 1,700 followers gained
  • 56 posts
  • 72,000 raeched
  • 10,000 likes
  • 2,100 video views

#CanadaRemembers and #lecanadasesouvient used 8,604 times

Youtube

Youtube

  • 6,925 subscribers
  • 762 followers gained
  • 3.2 million video views
  • 764,000 minutes viewed
  • 17.3 million video views

Source: VAC Communications Division

 
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