These plaques, once displayed at Eaton’s Toronto Stores, commemorate the company’s 578 employees killed while serving during the First and Second World Wars. A 1919 Eaton's publication noted that 3,327 Eaton's staff enlisted in the First World War. Copies of the plaques were also displayed at the company’s stores in Winnipeg (unveiled by Lady Eaton on November 26, 1923 in a ceremony including several distinguished guests) and Montreal.
The T. Eaton Company supported both war efforts by participating heavily in fundraising drives and, after each conflict, returning all profits made on government contracts. For its employees serving in uniform, Eaton’s also provided generous financial support and welfare assistance. Members of the Eaton family donated these plaques to the Canadian War Museum. Memorial Plaque, The T. Eaton Co. Limited, 1914-1918, CWM 20040049-002.