Duck Road honours Jacob Duck (rancher/hotel at Monte Creek/Ducks. The City of Kamloops Heritage Commission initiated the Veterans Street Sign project to promote public awareness of the City’s heritage. To honour their Veterans the City of Kamloops added a poppy symbol to the Duck Road street sign in honour of Private Wilfred Albert Duck. Wilfred was the great-nephew of Jacob and he died while serving with the 54 Canadian Infantry during the First World War.